Similarweb is launching a new and improved App Intelligence solution.

This major improvement is the result of our strategic acquisition of 42matters, significant investments in R&D, and the expansion of our data sources to deliver more in-depth insights into the mobile app ecosystem.

 

What's New?

The new App Intelligence Solution offers a host of improvements and enhancements on our existing App Intelligence offering - here's some of the highlights: 

Expanded Market Coverage

  • iOS Active Users estimates available in 13 new markets: Brazil, France, Germany, India, Italy, Japan, Poland, South Korea, and Spain (on top of existing coverage in US, UK, Canada, and Australia).
  • Store Downloads estimates available in both iOS and Android across 58 markets.
  • iOS User Sessions and Time Spent estimates in the US.Ratings & Reviews data across all markets, iOS and Android. (Coming Soon)
  • App Technographics: Comprehensive SDK detection and analysis for technical insights (Coming Soon)

New iOS Data Version

As part of our new solution, we're introducing an upgraded iOS data model that significantly improves our app intelligence data accuracy and coverage. This offers key improvements, such as:

  • Up to 30% improvement in scale accuracy of our estimates
  • Significant enhancement in apps coverage
    • Affected metrics: Monthly Active Users, Weekly Active Users, Daily Active Users, and Daily Stickiness
    • Affected markets: United States, United Kingdom, Canada, and Australia

Historical Data Coverage

Please note we will perform a complete historical alignment and re-run with the following coverage:

  • US Monthly Active Users: From November 2020
  • UK, Canada, and Australia Monthly Active Users: From October 2022
  • Daily/Weekly Active Users and Daily Stickiness (all 4 markets): From October 2022

  Please Note! New iOS data is available only at https://apps.similarweb.com 

 

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Depreciation of legacy Downloads Metric

As part of the new Apps Intelligence solution, we will be depreciating the (Android) Downloads metric which has been available in the App Intelligence Standard add-on.

We will be renaming the Unique Installs metric 'Store Downloads'. This will be done as part of our efforts to align to industry standards, and offer an Android Store Downloads metric which represents unique downloads only.

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  NOTE! Soon, the App Intelligence Add Ons: Standard and Premium+ will disappear from the sidebar in the pro.similarweb.com platform. Instead App Intelligence customers will be using the new solution, already available in beta at https://apps.similarweb.com 

 

What's Next

  • Early platform access to the new data and features will be available in January 2025
  • Batch API access will be available in Q1 2025
  • The new solution and the new data will be available in parallel to the old solution and it's data until the end of February 2025

We will communicate any significant changes with all impacted users during this period, so look out for further details via email, in-platform notifications or from your Similarweb Account Manager. 


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