Uncovering keyword wins and opportunities compared to your competitive set is key to your SEO optimization, marketing strategies, and other facets of your business. To expand on that, you can use the Demand Trends report to cast a wider net for even more ideas and potential opportunities.
What are Demand Trends?
Think of it like the top keywords to a market or industry. Since this is a search report, it's a great way to get a broad understanding of market demand and search intent. It's also a great way to gauge Audience Interests within a specific category, brand or product, and plan your strategy accordingly.
How to Find and Use the Report
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Go to Market Research > Market Analysis and select an Industry to analyze.
You can also create your own Custom Industry. See create a Custom Industry for instructions.
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Select Demand Trends from the lefthand menu.
The report displays a list of the top non-branded search terms within the selected industry, by default. Adjust the results with the following filters:
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Branded or Non-Branded: Include or exclude search terms that include the name of the brand. Visit Branded Keywords for more information on how branded keywords are identified.
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Newly Discovered: Identify search terms that didn’t appear the prior month.
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Trending Terms: Identify search terms with a significant rise in traffic (+50%) from the previous month.
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Search: Include or exclude search results that include a specific term.
Save your custom analysis for future reference by adding your graph to a new or existing dashboard using the + icon or by downloading your report using the Download Excel icon.
Metrics and Insights:
Q: How are search trends generated?
A: This data is based on Similarweb's index of the top 100 sites in the industry, and from all search channels combined.
Try it out! Market Research > Market Analysis > Demand Trends
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