Easily identify which parts of a website are getting the most traffic share.
What is the value?
Folders make up specification sections of a website's URL structure and generally contain several related pages. Identify new folders that get traffic share to add to existing, or create new Website Segments from. When browsing the target website, we can build segments on important checkpoints (e.g. checkouts, cancellations, brand/product views) by identifying these types of keywords.
How to use Folders
The Folders feature is located in the Website Research module under Website Analysis.
It allows you to analyze all of the pages within a section of the website. For example, a retailer may have a folder “/mens/” that contains product pages like “/mens/t-shirt-x”. They may wish to create a Segment called 'Menswear' and include all the similar folders from their competitors in this segment.
Folder Analysis simplifies the Website Segment creation process, enabling you to determine which sections of a website are increasing versus decreasing in traffic over time without the need to investigate specific strings of a site.
Simply select any of the folders presented and you can create a new Website Segment straight from here.
Available Metrics
- URL Folder
- Traffic Share
- Page views
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