Keyword Trend

The Keyword Trend tool provides a dedicated view of changes and trends in a campaign's keyword positions. IT also offers the ability to switch between viewing a page's classic organic position for a keyword vs their universal position (i.e. includes organic and paid SERP features).

 

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What is the value?

The Keyword Trend tool provides a quick and visual way to track ranking position changes over time (daily, weekly or monthly) as well as toggle between 'organic' and 'universal' position views

 

SERP features are significantly impacting organic results by reshaping user behavior, altering click-through rates, and shifting how SEO professionals approach rankings. These enhanced elements on the SERP provide users with richer, faster, and more direct answers, often reducing reliance on traditional organic listings.

SEOs more than ever are looking to get a “truer” understanding and picture of the actual SERP, especially the first page, which over time has now become dominated by SERP features.

 

• Organic Position:  This highlights the keyword's true organic position on the Search Engine Results Page, not taking into account SERP Features or Paid Results. 
• Universal Position:  This view highlights the keywords position on the SERP whilst accounting for SERP features and Paid Results as well.