Topics are available as part of the ‘Demand Analysis’ toolkit within our Market Research module. ‘Topics’ are predefined keyword lists designed to analyze the latest consumer trends.
With close to 1,500 predefined topics in our database, populated with up to 5,000 keywords as part of each ‘Topic’ - you can be sure that you’re getting a broad, but still targeted, macro understanding of trends happening around that specific area.
What is the value of Topics?
'Topics' provides a more comprehensive understanding of market dynamics and consumer behavior, enabling more strategic decision-making and trend analysis. Viewing market dynamics by Topics has many uses:
- Identify Consumer Trends: No need to create manual keyword lists to spot trends! Spot macro trends early on with minimal effort and capitalize on them before anyone else gives a great competitive advantage to increase market share.
Example: Samsonite needs to understand travel to anticipate sales at airports - Product Portfolio Expansion: Strategic planning to expand into new product lines based on industry level consumer insights. Example: Loreal can introduce a ‘Korean skin care’ product line based on the latest consumer trends in Beauty and Personal care.
- Product Assortment: Leverage ‘Topics’ can help you to tailor your product assortment based on latest consumer trends. Understanding what’s top-of-mind for consumers offers valuable insights for product development and promotions, ensuring a stronger resonance with consumer preferences. Example: Walmart needs to know what to sell and what will attract customers (e.g. king size in bedroom furniture.
How does it work?
Use any of the 1500+ pre-defined topics available, that are populated with approx. 5000 keywords relevant to that topic subject or create a custom topic with auto-generated Keyword Lists.
You don’t need to go to the Keyword Generator to build a keyword list for your custom topics, you can auto-generate keyword lists based on a seed keyword straight from the Demand Analysis feature and analyze large volumes of keywords in seconds.
Top Tip: By focusing on Topics instead of granular keywords you’re shifting your view to broader macro trends within the category or industry. By identifying these overarching trends, "Topics" provide a more comprehensive understanding of market dynamics and consumer behavior, enabling more strategic decision-making and trend analysis.
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