App Demographics insights provide information on the user demographics breakdown, including gender and age groups, for any Android app.


What is the value of App Demographics data?

Similarweb offers several App Analysis tools designed to help you analyze the strategy and performance of mobile apps. Monitoring an app's user demographics helps you better target potential audiences. With app demographics data, you can:

  • Analyze the audience of any app and optimize your user acquisition efforts, partnerships and brand awareness campaigns.

  • Uncover and benchmark an app’s audience against competitor apps, and analyze how digital marketing strategies differ between them.

  • Monitor your market share across demographic segments.

Note: Currently we offer Audience data (Demographics and Audience Interests) for Android apps only.

How to use?

To view demographics data for up to 5 apps, follow these steps:

  1. Go to the Competitive Research module. Find the App Analysis section, enter an app, and find the Demographics page.

  2. Select the relevant country filter.

    Note: App Demographic data is available in 28 countries for apps with a significant user base.

Key metrics & insights:
  • Gender Distribution: gender distribution of the app’s users: Male and Female.

  • Age Distribution: age distribution of the app’s users into five distinct age groups: 18-24, 25-34, 35-44, 45-54, 55+.


Sample Use Case

App demographics reveal that the audience distribution for top dating apps is a 70:30 ratio of males to females, with Tinder's ratio at a whopping 90:10 ratio. Meanwhile, is earning the largest portion of users in the 35-44 and 45-55 age groups.

Feature Location

Try it now! App Analysis > Enter an app and go to App Demographics.

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