App Demographics BETA

App Demographics provide insights on the audience for the specific Android applications, including age and gender breakdowns. Monitoring app demographics helps you better target potential users.

Data is available in 28 countries for apps with a significant user base.

The following features are included in the App Demographics section:

  • Typical App User: attributes of the app’s users including typical age group, gender, and overlapping app usage (other apps in use by the user).

  • Gender Distribution: gender distribution of the app’s users: Male and Female.

  • Age Distribution: age distribution of the app’s users into five distinct age groups: 18-24, 25-34, 35-44, 45-54, 55+.


Analyze the audience of any app to understand market trends, and to optimize your user acquisition efforts and brand awareness campaigns.

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