App Demographics BETA

Informs on the audience of an Android app including age and gender breakdowns. Data is available in 28 countries for apps with a significant user base.

The following features are included in the App Demographics section:

  • Typical App User: Characteristic attributes of the app’s users; typical age group, gender and overlapping app usage (other apps in use by the user).

  • Gender Distribution: Gender distribution of the app’s users: Male and Female.

  • Age Distribution: The age distribution of the app’s users into five distinct age groups.

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