App Demographics BETA

Location: App Analysis > App Audience > App Demographics

Description: Informs on the audience of an Android app including age and gender breakdowns. Data is available in 28 countries for apps with a significant user base.

Overview Section: The following features are included in the App Demographics section:

Typical App User - The characteristic attributes of the app’s users; typical age group, gender and overlapping app usage (other apps in use by the user).

  • Gender Distribution- The gender distribution of the app’s users: Male and Female.

  • Age Distribution- The age distribution of the app’s users into 5 distinct age groups.


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