App Demographics BETA

 

Location:  App Analysis > App Audience > App Demographics

Description:  Informs on the audience of an Android app including age and gender breakdowns. Data is available in 28 countries for apps with a significant user base.

Overview Section:  The following features are included in the App Demographics section:
Typical App User - The characteristic attributes of the app’s users; typical age group, gender and overlapping app usage (other apps in use by the user).

  • Gender Distribution - The gender distribution of the app’s users: Male and Female.
  • Age Distribution - The age distribution of the app’s users into 5 distinct age groups.

Visual:

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