App demographics insights provide information on the app user demographics breakdown, including gender and age groups, for any Android app.

View App Demographics


App Demographics is available in both Similarweb App Intelligence Standard and Similarweb App Intelligence Premium.

What is the value of app demographics data?

Similarweb offers several App Analysis tools designed to help you analyze the strategy and performance of mobile apps. Monitoring an app's user demographics helps you better target potential audiences. With mobile app demographics data, you can:

  • Analyze the audience of any app and optimize your user acquisition efforts, partnerships and brand awareness campaigns.

  • Uncover and benchmark an app’s audience against competitor apps, and analyze how digital marketing strategies differ between them.

  • Monitor your market share across demographic segments.


Currently, we offer Demographics data for Android apps only.

How to use app demographics data

To view app demographics data for up to 5 apps, follow these steps:

  1. Go to the Competitive Research module. Find the App Analysis section, enter an app, and find the Demographics page.

  2. Select the relevant time frame and country filter.


    App Demographic data is available for the last 15 months, and in 20 countries.

Key metrics & insights:
  • Gender Distribution: App usage by gender - Male and Female.

    App Demographics by Gender Distribution
  • Age Distribution: App usage by age group. Users are divided into five distinct age groups: 18-24, 25-34, 35-44, 45-54, 55+.

    App Demographics by Age Distribution

Use Case

Let's analyze app user demographics across top dating apps, including Tinder, Bumble, Hinge, and OkCupid. The Gender Distribution graph reveals an 80:20 ratio of males to females across the board, even for the female-first dating app, Bumble.


Comparing app usage by age reveals that OkCupid has the highest percentage of users between 25-34, while Tinder is winning the 35-44 and 45-55 age groups.


Feature Location

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