App Demographics provide basic information about the users of an app including age, gender breakdowns. Monitoring app demographics helps you better target potential users.

The following metrics are included in the App Demographics section:

  • Typical App User: attributes of the app’s users including typical age group, gender, and overlapping app usage (other apps in use by the user).

  • Gender Distribution: gender distribution of the app’s users: Male and Female.

  • Age Distribution: age distribution of the app’s users into five distinct age groups: 18-24, 25-34, 35-44, 45-54, 55+.

App Demographic data is available in 28 countries for apps with a significant user base.


Analyze the audience of any app to understand market trends, and to optimize your user acquisition efforts and brand awareness campaigns.

Location: R esearch Intelligence > App Analysis > Demographics

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