Industry Trends contains a distribution of the traffic share for up to 10 chosen domains in the selected category, time frame and country. The data is based on an index of the top 100 websites within the chosen category (or Custom Category). The category share can be filtered by all traffic, desktop traffic or mobile traffic.
It is recommended to create a custom category to monitor personal market share within an exact industry.
Traffic share: Percent of traffic sent to each domain.
Change: Shows the month-over-month change in traffic volume by percentage.
Rank: Traffic rank of a site compared to all other sites in the world (#1 being the site with the most traffic in the world).
Monthly visits: Sum of all visits (non-unique, desktop & mobile) per month.
Desktop vs Mobile: Percent of incoming traffic from desktop vs. mobile web.
Visit duration: Average time spent by the users on the website per visit.
Pages/Visit: Average website pages viewed per visit.
Bounce rate: Percentage of visitors that viewed only one page on the website before exiting.
AdSense: Indicates whether the domain uses Google AdSense.
To understand the shift in traffic share by % or # toggle between the two icons at the top of the graph. The user can then further refine the view to Day, Week, or Monthly view, depending on the time frame selected. This will allow the user to identify changes or shifts in the traffic share for specific sites, and understand the current trends of the industry.