Shows the industry's leaders based on their traffic source. The section breaks down the leaders by traffic channel, showing the leading sites in each.
The traffic sources are:
Referrals: Traffic sent via links from other domains such as affiliates, partners, news coverage, review sites and direct media buying (not through ad networks).
Search: Traffic sent via the results on search engines such as Google or Bing. Can be filtered by paid & organic, paid only or organic only.
Social: Traffic sent from social media sites, such as Facebook or Reddit.
Display Ads: Traffic sent from other domains via a known ad-serving platforms (i.e. Doubleclick, Taboola).
Direct: Traffic sent from users via: URLs entered directly into a browser, saved bookmarks or any links from outside the browser (i.e. Microsoft Word), Popup ads, Autofill.
Mail: Traffic sent from web-based mail clients.
The table shows a detailed list of the top websites within the chosen traffic channel including:
Traffic Share: Percent of traffic sent to each domain.
Change: Increase or decrease percentage of traffic share from the past calendar month.
Rank: Traffic rank of a site compared to all other sites in the world (#1 being the site with the most traffic in the world).
Monthly Visits: Sum of all visits (non-unique) per month.
Visit Duration: Average time spent by the users on the website per visit.
Pages/Visit: Average website pages viewed per visit.
Bounce Rate: Percentage of visitors that viewed only one page on the website before exiting.
Adsense: Indicates whether the domain uses Google AdSense.