App Engagement

Location: App Analysis > Usage and Downloads > Engagement

Description: App Engagement shows engagement stats for the analyzed app.  This section contains usage habits, user lifespan and overall engagement for any app.

Metrics shown in this section include:

  • Install Penetration

  • Downloads

  • Daily Active Users

  • Monthly Active Users

  • Usage Penetration

  • Usage Rank (by country and App Store Category)

  • Open Rate

  • Sessions per User

  • Time Per User

 

Visuals:

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