App Engagement

A user can access the App Engagement metrics by selecting or searching for an app within App Analysis then clicking on Engagement under Usage and Downloads.

Description: App Engagement shows engagement stats for the analyzed app.  This section contains usage habits, user lifespan and overall engagement for any app.

Metrics shown in this section include:

  • Install Penetration: The percentage of devices in the defined market with the app installed (Average)

  • Downloads: App downloads from the store (Sum)

  • Daily Active Users: Unique daily active users (Sum)

  • Monthly Active Users: Unique monthly active users (Average) [BETA]

  • Usage Penetration: The percentage of devices in the defined market that opened the app (Average)

  • Open Rate: The percentage of the Install Base that opened the app daily (Average)

  • Sessions per User: Daily number of sessions per Active User (Average)

  • Time Per User: Daily time spent in the app per Active users (Average) 

To learn more about how you can calculate your app's engagement rate effectively, check out this blog post.

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