A user can access the App Engagement metrics by selecting or searching for an app within App Analysis then clicking on Engagement under Usage and Downloads.
Description: App Engagement shows engagement stats for the analyzed app. This section contains usage habits, user lifespan and overall engagement for any app.
Metrics shown in this section include:
Install Penetration: The percentage of devices in the defined market with the app installed (Average)
Downloads: App downloads from the store (Sum)
Daily Active Users: Unique daily active users (Sum)
Monthly Active Users: Unique monthly active users (Average) [BETA]
Usage Penetration: The percentage of devices in the defined market that opened the app (Average)
Open Rate: The percentage of the Install Base that opened the app daily (Average)
Sessions per User: Daily number of sessions per Active User (Average)
Time Per User: Daily time spent in the app per Active users (Average)
To learn more about how you can calculate your app's engagement rate effectively, check out this blog post.