A user can access the App Engagement metrics by selecting or searching for an app within App Analysis then clicking on Engagement under Usage and Downloads.
App Engagement shows engagement stats for the analyzed app. This section contains usage habits, user lifespan, and overall engagement for any app.
Metrics shown in this section include:
Install Penetration: Percentage of devices in the defined market with the app installed (Average). For more information, see our Glossary.
Downloads: App downloads from the store (sum).
Unique Installs: App's unique installs from the store.
Daily Active Users: Unique daily active users (avg.).
Monthly Active Users: Unique monthly active users (Average) [BETA].
To learn more about how you can calculate your app's engagement rate effectively, see How to Calculate Engagement Rate Effectively.