Setting Up My Custom Dashboards

Location: SimilarWeb Pro Homepage > Custom Dashboards

Description: You can now position a custom selection of widgetized metrics side-by-side on a single page, gaining a comprehensive overview of all the important changes across your chosen websites and mobile apps.

With this feature, you can:

  • Create a separate dashboard with unique metrics for each of your business needs

  • Customize and organize your dashboards with a simple drag & drop capability

  • Easily reach the PRO tables from your dashboard to further investigate the data


Use Cases:

  • Explore changes in visits and engagement metrics for key competitors

  • Compare different traffic sources side-by-side

  • Track cross-device performance on a single dashboard

  • Analyze the differences website traffic and app usage by country

Dashboard Example - Online Shopping in India

Amazon India is leading the race when it comes to total traffic volume to the site across all devices (1). However, it’s clear that Flipkart, which has a mobile-only strategy, grabs a larger share of mobile traffic (2,3). However, Amazon is showing a growth trend on mobile, which Flipkart would be wise to track (4).






Store Rank

Total Visits

Usage Rank

Avg. Visit Duration

Current Installs

Bounce Rate

Daily Active Users

Pages per Visit

Top Non-Branded Keywords

Additional customizable elements include*:

  • Country

  • Data Range (28 days – 36 months)

  • Presentation Type (Pie Chart, Table, Single Metric, Graph)

  • Date Granularity (Daily, Weekly, Monthly)

*These vary by widget type (desktop vs mobile app) and metric.

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