Install Penetration

Install penetration is the percentage of devices in the defined market with the app installed (average). (Also referred to as App Install Penetration)

There are two metrics measured: Total Installs include any installs that might have occurred since the app was launched, even if the app was later uninstalled. Current installs counts only app installs that occurred within the chosen time frame, and excludes uninstalls.

Calculation

Current installs counts only app installs that occurred within the chosen time frame, and excludes uninstalls. Stats are viewable on a monthly and weekly basis. (Monthly = the average daily installs for each month) (Weekly = the average daily installs for each week)

Usage

Understand the average percentage of installs within a specific market based on a day, weekly or monthly view.

Feature location

Research Intelligence > Company Research module >App Analysis > Engagement page.

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