Install Penetration

Description: Install penetration refers to the average daily percentage of users that installed the analyzed app, of all Android or Apple users, within the selected time frame and country.  

Calculation: Current installs counts only app installs that occurred within the chosen time frame, and excludes uninstalls. Stats are viewable on a monthly and weekly basis.

(Monthly = the average daily installs for each month)                                                                                                    (Weekly = the average daily installs for each week)

Definition: The percentage of devices in the defined market with the app installed (average). Total installs includes any installs that might have occurred since the app was launched, even if the app was later uninstalled. Current installs counts only app installs that occurred within the chosen time frame, and excludes uninstalls. 

Using this metric: Understand the average percentage of installs within a specific market based on a day, weekly or monthly view. 

 

Was this article helpful?
1 out of 2 found this helpful