Top Apps lists the top-performing apps within a category. The Top Apps list includes the usage rank and store rank, the app category, and publisher.

Using the filters provided, you can view the top apps by country and filter by Top Free, Top Paid, and Top Grossing apps.

  • Category: Google Play's main category for this app (note that certain categories in the Play Store store are not considered main categories, e.g., Family, Android Wear, etc.).

  • Usage Rank: is based on a SimilarWeb algorithm that factors current installs and daily active users. The usage rate weighs more towards engagement (DAU) than to reach (current installs), making it the best metric to measure "Active Reach."

    The rank is benchmarked against two types of lists, free and paid, depending on the app type.

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Feature Location: Digital Research Intelligence > Industry Research > App Category Analysis > Top Apps

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