Median Lifetime

Location: App Analysis > App Engagement > App Retention

Description:  Median Lifetime is a SimilarWeb metric to help evaluate the retention rate on an app. When associated with these two metrics, the Median Lifetime indicates the number of days post installation, that 50% of the users stopped using the app at an early stage (Early Churn Median Lifetime), and at a later stage (Loyal Median Lifetime).

 

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