Daily Active Users

Location: App Analysis > Usage and Downloads > Engagement

Description:  The daily active users metric refers to the average daily number of users that used the analyzed app out of all Android users.  This metric is currently available for analyzing Android apps only.

Business Implications:  This metric lets you can understand the market share of the specified app.

Visuals:

Daily active users:

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 For more on DAUs, read our blog post, "Why Daily Active Users Matter and How To Boost User Engagement".

 

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