Display Advertising

Location:  Website Analysis > Traffic Sources > Display Advertising

Description:  The Display Advertising Traffic section contains a comprehensive analysis of traffic reaching the analyzed domain from display ads and ad networks (excluding direct media buying traffic).

Overview Section:  The top of the page shows the following sections:

  • Total Visits
  • Timeline for selected time period

Detailed Listings:  The bottom of the page is broken down to three tabs:

  • Add Networks - shows a detailed listing of Ad Networks driving traffic to the analyzed domain
  • Publishers - shows leading publisher Sources, Categories and a detailed listing of the Publishers
  • Ad Creative - shows the Banners and Display Ads with access to their correlating Landing Pages

Visuals:

Overview Section:

Detailed Listings:

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