Location: SimilarWeb PRO > Search Keyword Analysis
Description: Keyword Analysis provides a deep-dive into any keyword on the web in order to discover the competitive landscape for any search term.
Keyword Analysis measures actual traffic generated by a particular keyword to a particular site from any search engine - not just a snapshot of the keyword position on the results page. In addition, it includes information on keyword CPC and Volume, as well as website position and landing pages related to the SERP.
- SEO/PPC Managers – Qualify whether to start optimizing for a new keyword. Understand the difficulty of obtaining traffic from the keyword, by understanding who is currently competing for it, and better understand revenue potential for untapped keywords.
- PPC Managers – Understand keyword market share, who is bidding for your optimized keywords, and which landing pages would work best for a particular keyword.
- Content Managers – Generate content based on trending keywords for your industry, and drive organic traffic to your company’s website and social pages. Understand which other companies are also incorporating the keyword into their content and optimize accordingly.
Use Case Examples:
Gaining Insights with Keyword Analysis
An analysis of the keyword “website builder” reveals that competition is fierce among companies offering this type of solution.
With an average of ~150,000 annual search visits and a CPC value approaching $25, this could be considered a critical industry keyword. However, if we take a closer look at the Clicked vs Non-clicked we can see that about 60% of the time those searching for website builder are getting their answer without any additional actions. We can also see that there is an 80% to 20% ratio between the organic vs paid search visits. This will help define the strategy around this keyword knowing how it operates in organic search.
The traffic Distribution will show the top 10 websites receiving traffic based on this keyword. You can also move your mouse over the months to understand the traffic distribution month over month. Below you will see additional websites, in addition to the Top 10 receiving traffic from "Website Builder".
Finding Less Competitive Keywords with Keyword Analysis
Newer players can use the Keyword Analysis feature to examine less competitive, and therefore less costly, keywords for their SEO strategies and PPC campaigns. Pursuing a number of longer-tail and/or less popular terms can generate a significant amount of increased traffic. For example, the term “website creating” is considerably less expensive than “website builder”.