Rank is a website traffic scoring method developed by Similarweb to determine a website’s rank. It calculates the number of monthly unique visitors together with the number of page views across desktop and mobile traffic.


The rank is calculated relative to 3 groups of domains: all other domains (Global Rank), domains in the significant category of the analyzed domain (Category Rank), and domains in a specific country from which the analyzed domain is getting the most traffic (Country Rank).

Note: The rank metric gets updated once our monthly data is released and then stays fixed for the duration of the month, regardless of the time frame.


Use this metric to discover a website’s relative size globally, domestically, and within its category.

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