The Competitors section contains an analysis of websites that are deemed similar to the analyzed domain, as well as websites that compete with the analyzed domain over the same keywords.

This section includes:

  • Similar Sites: Domains that are considered similar to the analyzed domain, based on Similarweb’s similarity algorithm.

  • Keyword Competitors: Domains that receive traffic from the same search terms as the analyzed domain.

Based on the websites analyzed in compare mode, the user will have the ability to toggle between each site listed in compare mode to see the list of competitors either based on a site level or through organic and paid competition. 

This will allow sites to understand additional competitors or potential competitors based on site structure and similarities or based on search traffic, identifying competitors for both paid or organic traffic.

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