Traffic Sources Overview

Location:  can be found in the Website Analysis and Industry Analysis modules

Description:  Traffic Sources displays the distribution of traffic by the different traffic sources.   

Overview Section:  Shows a macro view of Traffic Share and Traffic Volumes by Source for a specified timeframe.

Traffic is measured by multiple sources:

  • Direct – traffic sent from users via: direct URL address entered into a browser, saved bookmarks or any links from outside the browser (i.e. Microsoft Word), Popup ads, Autofill
  • Mail –  traffic sent from web-based mail clients
  • Referral – traffic sent via links from other domains such as affiliates, partners, news coverage, review sites and direct media buying (not through ad networks)
  • Search – traffic sent via the results on search engines such as Google or Bing and search partners. This section includes both organic and paid search traffic.
  • Social – traffic sent from social media sites such as Facebook or Reddit
  • Display Ad –  traffic sent from other domains via a known ad-serving platform of banner or content suggestion ads (i.e. Doubleclick, Taboola)

Detailed Listings:  Shows a detailed listing of all inbound traffic sources

Data is listed with the following details:

  • Traffic Source
  • Source Type
  • Category
  • Global Rank
  • Traffic Share
  • Change Column
  • Adsense Column

Visuals:

 

 Traffic Sources Overview (Website Analysis):

traffic-sources

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