Traffic Sources Overview


Traffic Sources displays the distribution of traffic by the different traffic sources.

Overview Section

Shows a macro view of Traffic Share and Traffic Volumes by Source for a specified timeframe.

Traffic is measured by multiple sources:

  • Direct – traffic sent from users via: direct URL address entered into a browser, saved bookmarks or any links from outside the browser (i.e. Microsoft Word), Popup ads, Autofill

  • Mail – traffic sent from web-based mail clients

  • Referral – traffic sent via links from other domains such as affiliates, partners, news coverage, review sites and direct media buying (not through ad networks)

  • Search – traffic sent via the results on search engines such as Google or Bing and search partners. This section includes both organic and paid search traffic.

  • Social – traffic sent from social media sites such as Facebook or Reddit

  • Display Ad – traffic sent from other domains via a known ad-serving platform of banner or content suggestion ads (i.e. Doubleclick, Taboola)

Detailed Listings: Shows a detailed listing of all inbound traffic sources

Data is listed with the following details:

  • Traffic Source

  • Source Type

  • Category

  • Global Rank

  • Traffic Share

  • Change Column

  • Adsense Column

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