The affinity score in Similar Sites represents the similarity of both domains based on the Similarweb algorithm. The algorithm consists of several similarity attributes that are based on:
Sites that share the same audience
Sites that compete on the same keywords
Common links to and from the compared sites
Sites that share similar content
Use this metric to identify new competitors and find potential strategic partnerships.
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For more information on available metrics and insight in your Competitive Landscape research, visit Competitive Landscape Analysis.