Search ads are paid search campaigns (aka PPC) that send traffic to a landing page from the Google SERP.

Search Ads 2.0

We've recently updated our Search Ads data, increasing our keyword coverage 10x and adding traffic estimations per ad.

With Search Ads 2.0, you can quickly see the traffic and volume performance of each search ad and evaluate which ads are driving the most engagement, as well as their positioning on the SERP and the attributed keywords being used to drive that engagement.


Search Ads shown appear in searches through Google SERP.

Feature Location

You can find improved Search Ads data in many places across the Similarweb platform:

  • Competitive Research > Search Ads

  • Competitive Research > Paid Search Overview

  • Competitive Research > Website Performance

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