Audience Interests for App Analysis

Location:   App Analysis section > App Engagement > Audience Interests

Description:  Shows a list of apps with a high probability of being used by the same users as the selected app. App Audience Interests is based on an algorithm that takes into consideration apps that are used more than average by users who also use the selected app. 

Overview Section: The top half of the page shows the categories related to the analyzed app (from the app store).  Each category shows leading apps with a high probability of also being used by the same users from the same store and with the same category (right side of the chart).

Detailed Listings:  The bottom half of the screen lists apps with a high probability of being used by the same users and from the same store.  The Detailed Listing filters data based on:

  • App Title
  • App Publisher
  • Main Category
  • Category Index
  • Country Index
  • Affinity Score

Visuals:

Overview Section:

 

Detailed Listings:

 

 

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