Audience Interests provide the list of apps with a high probability of being used by the same audience as the selected app.
The App Interests metrics are based on an algorithm that takes into consideration apps that are used more than average by users who also use the selected app.
The top half of the page provides insights into the analyzed app's Category Distribution. These insights help to identify which app category is the best fit for your app, and can help inform your advertising strategies.
Top Categories: top commonly used categories by the audience
Top Apps by Categories: Apps with a high probability of being used by the same audience
The bottom half of the screen lists apps with a high probability of being used by the same users, from the same store.
The information provided in the table includes: