Location: App Category Analysis > Top Keywords
Description: The Top Keywords section shows the top keywords on the Google Play Store, based on the traffic each keyword generates to the apps on the store.
Each keyword gets a popularity score that is based on traffic from in-store searches to the app store pages.
The list can be filtered by country and category and can be sorted by:
- Popularity Score – for the keywords generating the most traffic
- Change Column (compared to last month) – for the most trending keywords