The Change Column

The Change Column is located in multiple areas of the SimilarWeb Pro account.

The Change Column shows the increase or decrease percentage in a particular metric from the past calendar month.  

Depending on the context, this column can represent one of two different types of change:

  1. Change compared to the previous month for the analyzed domain or app.
    This column can be found in all SimilarWeb PRO tables for a number of different metrics. A common metric where we show change compared to the previous month is Traffic Share.
  2. The daily change in Store Rank or Usage Rank for the analyzed app under specific categories or in all categories.  This includes change in regards to the Position Column.

Change Column:

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