The Change Column is located in multiple areas of the SimilarWeb Pro account.
The Change Column shows the increase or decrease percentage in a particular metric from the past calendar month.
Depending on the context, this column can represent one of two different types of change:
- Change compared to the previous month for the analyzed domain or app.
This column can be found in all SimilarWeb PRO tables for a number of different metrics. A common metric where we show change compared to the previous month is Traffic Share.
- The daily change in Store Rank or Usage Rank for the analyzed app under specific categories or in all categories. This includes change in regards to the Position Column.