Active App Users

Location: 

1. App Analysis > Overview > App Performance > Usage

2. App Analysis > Usage and Downloads > Engagement

The Active App Users metric refers to the average daily percentage of users that used the app out of Current Installs.

Description: This metric shows the quality and relevance of installs for any given app, as well as the app’s stickiness.

Visuals:

App Analysis > Overview > App Performance > Usage

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App Analysis > Usage and Downloads > Engagement

 

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For more on Active App Users, read our blog post, "Why Daily Active Users Matter and How To Boost User Engagement".

 

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