It’s not a secret that Similarweb’s real value lies in its competitors’ comparison abilities. Knowing who is sending traffic to your competitor’s sites, where your competitor is attracting traffic from, and with what ad networks, referrals, and keywords are indispensable.
In this article, Online Marketing Managers will learn how to reveal competitors’ marketing strategies using the ‘Compare’ feature on Similarweb.
Case Study – IMDB VS Rotten Tomatoes vs. Yahoo Movies
To show you the beauty of the Compare tool in Similarweb, we’ll compare three well-known movie reviews websites and see what we can learn.
*With Similarweb, you can compare up to 5 domains at a time.
Let’s start by looking at Traffic and Engagement, or, as we like to call it, the website’s DNA. In this section, you’ll be able to compare the sites’ visits and engagement.
And, in Marketing Channels, it’s clear that IMDB is getting most of its traffic from Organic channels, while the other two competitors are also strong in Search and Direct.