One of the best ways to get to know your target audience is to know who your main competitors are. You can get an even better understanding about your audience by analyzing those competitors who are receiving traffic from the same keywords as you are. By understanding who these competitors are you can learn where your audience go to and gain additional insights about this audience by running a website analysis on those competitors.
In this article business researchers and marketing managers will learn how to better understand their target audience by identifying keyword competitors.
Understanding The Keyword Competitors Section
Under the Website Competitors section you’ll see two sub-sections – Similar Sites and Keyword competitors. Let’s start by explaining a bit about each of these two sections. The first one – Similar Sites, shows sites with close similarity to the site you’re analyzing. Attributes for the Audience Interests, Keyword Competitors, common links to and from the compared domains and SimilarWeb taxonomy.
The second one is – Keyword Competitors. The idea behind this is to show you who your top competitors are for paid and organic search. If you’re in the PPC or SEO business, you’ll be interested to see which of your competitors are battling for the same keywords. The list of keyword competitors is separated into organic and paid search.
There are 3 different ways to look at these lists:
- Filter the list by a specific Website Category – using the ‘Categories’ drop down menu located just above the table.
- Sort by Global Rank – to get the leading websites in terms of traffic and user engagement.
- Sort by Affinity – to get the websites which are most similar to your website.
Like with every data table in SimilarWeb, you can also search for specific websites using the Search box.
With this information you can easily:
- See which domains your online target audience go to.
- See which keywords that audience utilizes in order to reach those competitors’ sites
- Run deep analysis on each of these competitors to discover more insights about their visitors