An important part in understanding your audience is finding out if they manage to reach your site. In some cases, they might be typing the wrong domain name and reach other sites instead of yours. Such typo or spelling mistakes can cost a lot of money in lost traffic. Here’s how you can prevent this, using SimilarWeb.
In this article Flipkart learns how to use SimilarWeb Pro to gain back lost traffic due to visitor's typo mistakes in the domain name.
Case Study – Flipkart.com
Flipkart is an Indian e-commerce company founded in 2007, and is considered the premiere e-commerce company for online shopping in India. Let’s see how we can help FlipKart discover leaks in its traffic.
Using the Audience Interests Section
In the Audience Interests section we can see which domains were visited in the same browsing session as Flipkart.com.
Here are some examples we found while checking FlipKart.com:
Clicking on the actual domain name will open a website analysis and reveal the number of visits to the respective domain. It’s surprising to see how many visits these types of domains receive.
This is information FlipKart.com can’t reach by relying on its own Google Analytics. By going over this list, Flipkart.com is able to pinpoint those domains that are costing it traffic, and acquire them.
Using the Search Section
Visitors reach a website not just through direct traffic, but through search traffic as well. The Search tab will show you more spelling mistakes like those we found under the Audience Interests section, but for organic and paid keywords.
*We recommend checking the box next to ‘Exclude branded keywords’ to fasten the screening process.
- Organic only – this will show you the spelling mistakes that drove traffic to FlipKart.com. If you search these terms in Google.co.in, you might find some small sites trying to snag the traffic from the big name brand.
- Paid only – this will show you the spelling mistakes that drove traffic to FlipKart.com. It’s worth checking which websites are bidding for these search terms to see how much website traffic is reaching their sites instead of the likely intended destination FlipKart.com.
By finding misspelled keywords that refer traffic to itself, FlipKart.com can initiate active SEO and PPC efforts to make sure it has full grab of the traffic generated from these keywords, hence keeping ahead of its competitors that might also be trying to gain this traffic. This is information FlipKart.com can’t access in its own Google Analytics due to the ‘Not Provided’ policy.