Unique Analysis: Active Subdomains

Leverage our mapped subdomains to gain active-customer-domain insights, highlighting the growth of enterprise customers for SaaS companies.

 

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What is the value? 

Subdomain and folder data provide investors with critical insights into a company's digital strategy, customer acquisition, and retention. By analyzing these datasets, investors can identify growth trends, assess the health of a company’s customer base, and better understand company performance throughout the quarter. This data is particularly valuable for evaluating the success of enterprise-focused companies, where subdomain growth can be a strong indicator of business expansion and customer engagement.

What Are Subdomains?

By analyzing and mapping subdomain names, we have developed an active-customer-domain map that visualizes the growth in enterprise customers for SaaS companies. 

Subdomains are distinct sections of a website with their own unique URL, formatted as "subdomain.domain.com." For example, in the case of Zoom: companyname.zoom.us is a subdomain of "companyname.com." Subdomains often serve specific purposes, such as customer portals or blogs, within a website.

How to use Unique Analysis

1. Navigate to Similarweb Stock Intelligence > Stocks
2. Enter a stock to analyze in the box in the top left 
3. Scroll to “Unique Analysis” and select “Active Subdomains” 

 

4. Choose what you'd like to analyze and by which timeframe - monthly or by fiscal year: 
   • Total Subdomains: A count of the company’s SaaS enterprise clients via the analysis of user traffic to active custom subdomains.
   • New Subdomains: A count of the company’s new SaaS enterprise clients from the last period. Performed via the analysis of user traffic to active custom domains.
   • Engaged Traffic: A segmentation of the company’s enterprise SaaS clients’ size via the analysis of unique user traffic to the active custom domains.