What does 'Not enough data' mean?

When the traffic volume to a website is too low to allow for accurate traffic estimations to be made, the message "Not enough data" or 'N/A' will be displayed when analyzing the site.

  • For sites showing <5000 visits: the site is being monitored but there is little data coming from our sources, and so we estimate a minimal number of visits.

  • For sites showing N/A: we do not currently have data to provide insights.


Maintaining our Data Reliability

Similarweb strives to provide accurate data. We've found that for websites with a small number of visits, our estimations may be subject to a greater degree of variance to meet our desired level of accuracy. Therefore, Similarweb will not present data for websites that receive below 5,000 monthly visits.

For more information regarding data estimations for small sites, visit Is Similarweb's Data Reliable?


Note: If you're a website owner, you can connect your Google Analytics to verify your website's performance metrics publicly. Learn More.

Was this article helpful?
120 out of 279 found this helpful