Unique Analysis - Subscription Growth

Use the Unique Analysis report in Similarweb’s Stock Intelligence to analyze sign-ups to a site and forecast future stock performance.

What is the value? 

Investors can leverage the proven correlation between increased sign-ups and stock performance to improve their ability to forecast future performance more accurately. Unique Analysis looks specifically at the sign-up URLs for a site to generate subscription growth estimations, giving investors insight into the potential performance of a stock. 

How to use Unique Analysis

  1. Navigate to Similarweb Stock Intelligence > Stocks
  2. Enter a stock to analyze in the box in the top left 
  3. Scroll to “Unique Analysis” and select a subsidiary to analyze

      Note: Each subsidiary contains all the sign-up URLs for the site, including URLs from different TLDs. This ensures that investors truly have a worldwide view of the subscription growth of a subsidiary.

  4. Set your parameters
    • Select one of the 4 pre-determined date ranges (6 months, 1 year, 3 years, or year-to-date), or analyze a custom date range
    • View subscription growth Month-over-Month or Quarter-over-Quarter

  Tip: Utilize the Month-over-Month view for tailored insights. Different companies in your portfolio may operate on their own fiscal quarter, potentially differing from the standard calendar quarters. Consider aggregating multiple months to form a "custom" quarter aligned with the company's reporting timeframe. Additionally, modifying the quarters you analyze allows you to unveil emerging market trends for more informed assessments.

FAQs

Q: What is the performance coverage of this analysis?

A: The analysis covers worldwide performance according to the assigned domains.

Q: Where can I see the exact reference for a certain signup on a subsidiary level?

A: The drop-down bar shows the specific subsidiary and a relevant reference (if any) for a specific sign-up (e.g., "Amazon Prime" signup).

Q: How long is the historical data analysis?

A: The historical data analysis varies between 1-3 years.

Q: What if the signup URLs change?

A: All URL segments that represent these phases are being monitored and updated ("stitched") for a new and updated URL if needed.

Q: Is there a list of tickers that show this analysis?

A: The list of tickers that show this analysis is here.

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