Similarweb's Search Trends tool allows you to evaluate how popular your keywords are and monitor your keyword trends over time.

What is the value?

The Search Trends tool helps you to evaluate the search demand around the topic your keyword list is based on. 


Using the Search Trends tool 

Once you’ve created or selected the Keyword List that you want to analyze then you can begin accessing the insights, starting with the Search Trends feature.

Search Trends helps you to evaluate the demand around the topic your keyword list is based on.

Key insights 

  • Demand Size helps you to understand how significant the search demand is for this topic and whether it is growing or declining over the analyzed period.
    • Growing trends indicate a positive change of more than 5%. 
    • Stagnating trends reflect a change of between 5 and -5%
    • Declining trends indicate a negative change of more than 5%
  • Demand Trend shows the fluctuations in the search trend over time. You can see if the topic has already peaked in popularity, whether it’s growing or declining, or whether there is any seasonality in the demand trend for the topic. 

  • Keywords Trends allow you to visualize which keyword from your topic list is driving the most search volume.

  • Keyword Trends Summary allows you to deep dive into the full list of keywords driving the trends. See the absolute search volume for each keyword and its percentage share of the search volume across all the keywords in your list.  Also, see the percentage change in volume over the analyzed period. 

  Tip: If you need a reminder of the keywords in the list you’ve created, you can click the ‘View keywords in list’ button. That will take you to the Keyword List tool, where you can add and remove keywords and look at other keyword performance metrics.


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