Search Trends

Similarweb's Search Trends tool allows you to evaluate how popular your keywords are and monitor your keyword trends over time.

Try Search Trends

 

What is the value?

The Search Trends tool helps you to evaluate the search demand around a specific topic your keyword list is based on. You can use your own Keyword List or one of our Predefined Trending Topic Lists. 

Using the Search Trends tool 

Once you’ve created or selected the Keyword List or Trending Topic that you want to analyze then you can begin accessing the insights through with the Search Trends feature.

Search Trends helps you to evaluate the demand around the topic your keyword list is based on.

Key insights 

• Demand Size helps you to understand how significant the search demand is for this topic and whether it is growing or declining over the analyzed period.
  • Growing trends indicate a positive change of more than 5%. 
  • Stagnating trends reflect a change of between 5 and -5%
  • Declining trends indicate a negative change of more than 5%
    
• Demand Trend shows the fluctuations in the search trend over time. You can see if the topic has already peaked in popularity, whether it’s growing or declining, or whether there is any seasonality in the demand trend for the topic. 

• Keywords Trends allow you to visualize which keyword from your topic list is driving the most search volume.
  

• Keyword Trends Summary allows you to deep dive into the full list of keywords driving the trends. See the absolute search volume for each keyword and its percentage share of the search volume across all the keywords in your list.  Also, see the percentage change in volume over the analyzed period. 

Keyword Clusters

Keyword Clusters are groups of keywords that exist within our Predefined Topics, which are built from 5000+ keywords each.

Keyword Clusters allow you to spot micro-trends within each topic. By analysing just these clusters of words, you're able to understand specifically why a micro-trend is occurring and what impact it is having on the wider topic in general.

Keyword Clusters allow you to assess:

• What is the size of a specific trend?
• If a trend is growing or declining?
• What are the micro-trends within a topic driving growth?

When you turn the Keyword Cluster Toggle on, then all the insights on the Search Trends page will be based on Keyword Clusters rather than individual keywords from within your Keyword List or Topic.