Identify market threats and opportunities by assessing the size & growth of various market segments, in order to achieve your business goals.
Note: You can use Market Segmentation for any of Similarweb's predefined industries
What is Market Segmentation?
Market segmentation breaks down a broad industry into smaller sub-categories, revealing what's driving each one.
What is the value of Market Segmentation?
Market segmentation enables companies to focus their resources, messaging, and product offerings to better meet the diverse needs and preferences of specific customer groups, ultimately leading to more successful and impactful marketing campaigns.
By using Market Segmentation, you will be able to -
- Find pockets of growth in declining industries by spotting penetration opportunities.
- Optimize your portfolio strategy and resource allocation across your categories.
- Decide to diversify your lines of business and expand into new ones.
- Identify emerging trends: Spot new sectors or niche markets
How to Use Market Segmentation
Within Market Research > Market Analysis, select an industry, to analyze a personalized view of your market.
Navigate to Segmentation to research your market.
To specify your analysis, select the country and the time period you want to analyze the market for, using the filters at the top.
Definitions and Metrics
Growth Overview
Get an instant view of which segments in your market are growing or declining, using industry heatmaps that show you exactly where movement is happening.
Select any industry to see a heatmap of its segments, based on growth or decline in Total Visits or Unique Visitors over the selected time frame: weekly, monthly, or quarterly.
Total Visits gives you a quick read on how much traffic a segment or site is generating overall, while Unique Visitors gives you a quick read on the size of the audience engaging with it.
Drill into any segment and identify which sites are driving that segment's growth, using the same heatmap view for the top 100 sites within it.
Tip: If you select All Industries, you'll first see a heatmap comparing top-level industries side by side. Use the arrow to drill down into an industry's nested sub-industries (segments), and continue drilling into any segment to see the sites within it. The heatmap updates at each level to reflect the view you're in.
Size & Growth Overview
For a specific market, analyze the size & growth of each segment in monthly visits on Avg. for the selected period.
We use the Similarweb predefined industries to provide you with a breakdown of how different markets are segmented.
Total: Monthly visits across all the sites represented on the graph.
Main Industry: Represented by the dark-blue bar, includes the top 100 websites across all sub-industries.
Important
We recommend using the Period-over-Period analysis to unlock the full potential of Market Segmentation, allowing you to analyze the performance of any market in a given time period and uncover seasonal or periodical changes.
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