Website Analysis > Traffic & Engagement | Quick Guide

The Traffic & Engagement page under Website Analysis provides a quick look into the traffic of any website (or number of websites), including the number of visits, engagement, rankings and more.

Why use Traffic & Engagement?

  • Gain an overview of a brand’s digital market share
  • Reveal a brand’s user acquisition strategies
  • Determine how a brand compares to its competitors
  • Understand how well a brand is performing according to its visitor reach and engagement
  • Discover trends and seasonality
  • Gain insights into audience behavior over time and across granular time frames (daily, weekly, monthly)

Step 1 - Build your analysis

  • Navigate to Website Analysis from the main menu bar or your home page
  • Type the domain you would like to analyze into the Search Bar
  • Click the Compare button to add up to 4 competitor sites in the Add / Remove Competitors Box
  • Click on Website Audience on the left and select Traffic & Engagement
  • Enter your chosen time frame, country filter and device view at the top of the page

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Step 2 - Benchmark the competition

  • Analyze Total Visits to benchmark the traffic volume for each brand and understand their market share and potential market reach
  • Click on % or # to view traffic in percentage share of all visits or absolute numbers
  • Compare each site’s traffic per device with Traffic Share, in order to optimize for user acquisition
  • Analyze the SimilarWeb Rankings to see how each brand stacks up against one another in terms of reach and engagement on a global, local or category level

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Step 3 - Uncover quality and relevancy of visitors

  • Compare Monthly Visits to reveal a brand’s monthly market potential
  • Gain insight into to how many people a brand reaches with Unique Visitors
  • Understand the impact of a brand, campaign or specific piece of content by comparing the number of Visits per Unique Visitors (the number of times each visitor visited the analyzed website)
  • Analyze Engagement metrics of Avg. Visit Duration, Pages/Visit and Bounce Rate to benchmark the quality and relevancy of visitors of each brand

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Step 4 - Reveal changes in reach and engagement over time

  • Evaluate whether a brand is growing by analyzing traffic (Monthly Visits and Monthly Unique Visitors) over time
  • Analyze peaks and drops in traffic and engagement (Avg. Visit Duration, Pages/Visit and Bounce Rate) over time to spot trends and seasonality
  • Apply different levels of granularity (daily, weekly, monthly) to easily pinpoint trends and user behavior over time

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You should be ready to start your own Traffic & Engagement analysis. Visit SimilarWeb PRO to get started!

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