Media Buyers I Qualify New Media Partners

 

Working with the right media partners i.e. publishers who will target your audiences and generate ROI, is key to your success as a media buyer. The following guide will explain how to vet potential partners based on audience reach, relevancy, and geography.

Qualify partners based on audience reach 

Here’s how: Navigate to Website Analysis > Website Audience > Traffic & Engagement from the main menu or homepage and type the URL of a publisher site you would like to analyze.

Examine the site’s Total Visits and Rankings to assess a publisher’s reach. Then take a look at visitor Engagement metrics to assess the quality of traffic a publisher attracts to its site.

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Target the publishers that have similar audiences to yours

Here’s how: Navigate to Website Analysis> Audience Interests either from Website Analysis or from the main menu or homepage.

View the Domain column to reveal the sites that visitors visit before or after visiting a publisher’s site.

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Dive deeper into a publisher's traffic acquisition over time

Here’s how
: Navigate to Website Analysis > Traffic Sources > Marketing Mix either from Website Analysis or from the main menu or homepage.

Analyze Channels Overview to evaluate which traffic channels the site relies on most for driving traffic to its site in Channels Overview.

To analyze traffic volume and visitor quality over time, visit Channel Analysis. The more quality traffic a site generates over time, the more chances it will drive the same to your site.

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PRO Tip: A high share of Direct or Organic Search traffic is a good sign of a stable traffic influx and visitor loyalty.

Discover which regions a publisher targets

Here’s how: Navigate to Website Analysis > Website Audience > Geography either from Website Analysis or from the main menu or homepage.

View the countries that a site sends the most traffic to by referring to the Traffic Share column.

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 Open SimilarWeb PRO and start finding new media partners on your own!

 

 

 

 

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