Why would I need Demographics data if I already have Audience Interests?
- Demographics data shows the age and gender breakdown of the audience of apps per market. This is very important for targeting your display ads at the right audience
- Audience Interests shows the other apps that users of a specific app are also using. This enables you to understand where app users spend their time when not on your app, so you can target users with similar interests via in-app advertising & partnerships
- The combination of Demographic & Audience Interest data enables you to target the right audience in the right place at the right time.
If you show Demographics data, does that mean you collect PII?
- No. App demographic data is based on our panel and a learning algorithm that identifies a user’s demographic profile based on their mobile usage data.