Website Analysis - Feature Overview

 

Location: Website Analysis module from the main menu.

Description: Analyze the traffic of any website, including the number of visits, the site's engagement, country distribution and traffic channels. Uncover the performance of a site and benchmark against specific competitors, specific traffic channels and specific countries.

Website Analysis includes data for:

Website Audience:

  • Overview - An overview of the traffic statistics and rankings of the selected domain within the chosen time-frame. This can be viewed by All traffic, Desktop traffic or Mobile traffic.
  • Geography - The distribution of countries from which visitors reach the analyzed domain or industry.
  • Audience Interests - The domains that users reached via direct traffic, before or after visiting the analyzed domain, in the same browsing session.

Traffic Sources:

  • Overview - An overview of the traffic sources that drove traffic to the selected domain within the chosen time-frame.
  • Referrals - Domains that were identified as sources of referral traffic to the analyzed domain within the chosen time-frame. This can be filtered by Desktop traffic or Mobile traffic.
  • Search - A comprehensive analysis of organic and paid search traffic reaching the analyzed domain within the chosen time-frame. This can be filtered by Desktop traffic or Mobile traffic.
  • Social Traffic - A comprehensive analysis of social traffic reaching the analyzed domain, within the chosen time-frame.
  • Display Advertising - A comprehensive analysis of traffic reaching the analyzed domain from display ads through an ad network, excluding direct media buying traffic.

Traffic Destination:

  • Outgoing Links - An analysis of traffic sent from the analyzed website to other domains via referral links. Websites reached this way are referred to as destination domains.
  • Outgoing Ads - A list of domains (advertisers) receiving paid traffic from the analyzed website (publisher).

Website Content (premium feature):

  • Subdomains - A list of interesting subdomains belonging to the analyzed domain that are ranked according to the traffic they receive.
  • Popular Pages - A list of pages and folders in the analyzed domain that are ranked according to the traffic they receive.

Competitors:

  • Similar Sites - Domains that are considered similar to the analyzed domain, based on SimilarWeb’s algorithm.
  • Keyword Competitors - An analysis of domains that receive traffic from the same search terms as the analyzed domain. Can view Organic or Paid competitors.

Business Implications:

  • Benchmark a website against any competitor in the world by assessing the overall visits, time on site, bounce rate and page views per visit.
  • See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.
  • Find which websites people visit in the same browsing session as the website you analyze. Discover new audiences, potential retargeting lists, affiliates and publishers.
  • Discover the sources that generate traffic to any website - referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.
  • Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.

Use Cases:

1. Reveal a sites marketing strategy, popularity and brand recognition by analysing their traffic distribution:

2. Use Search to discover the main keywords referring traffic to competitor sites, to reveal their audience interests, SEO strategies, popular services or products:

3. Find ad networks that are likely to generate traffic for your own site, by analysing the traffic share each network is sending to competitors:

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