Location: Research > Web Category Analysis > Search > Top Keywords
Description: An analysis of the leading keywords sending traffic to the selected industry, within the specified timeframe and country. The data is based on an index of the top 100 websites within the chosen category.
- Organic vs Paid: Percentage of visits generated by organic search vs paid search
- Search Traffic by Channel: Breakdown of search traffic by search channel, such as regular search, news, image, video, and others
- Search Traffic by Source: Breakdown of search traffic by source, such as Google, Yahoo, Bing, etc.
Detailed Listing: The table shows a detailed list of the the top search terms that drove traffic to the analyzed industry, which can be viewed according to All, Organic and Paid traffic. The table can be sorted by Traffic Share or percentage Change.
For more information, see Category Level Top Keywords.