Location: Industry Analysis > Industry Index > Top Keywords
Description: An analysis of the leading keywords sending traffic to the selected industry, within the specified timeframe and country. The data is based on an index of the top 100 websites within the chosen category.
- Organic vs. Paid Search - The percentage of organic and paid search traffic for the selected category over the selected period of time.
- Search Traffic by Channel - The distribution of search traffic from each search channel for the selected category over the selected time period, these include:
- Regular Search
- Image Search
- News Search
- Maps Search
- Search Traffic by Source - The distribution of search traffic from each source for the selected category over the selected time period.
Detailed Listing: The table shows a detailed list of the the top search terms that drove traffic to the analyzed industry, which can be viewed according to All, Organic and Paid traffic. The table can be sorted by Traffic Share or percentage Change.